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QR Codes And Mobile Marketing
With EDGE Mobile, you can use QR Codes in a variety of ways to boost response to your mobile campaign. One example is a direct mail piece. A common use of QR Codes in marketing campaigns is storing a URL in a QR Code and printing it on a direct mail piece as a response mechanism. When recipients scan the barcode with their mobile device, they’ll connect to a landing page where they can find more information about the mobile campaign, product or service being marketed. QR Codes can store both generic and personalized URLs. When using personalized QR Codes, you can increase your response rate by also personalizing the landing pages linked to the barcode and delivering a more targeted message.
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In today's marketing environment both mobile marketing and QR codes are very important. And with the use of real world marketing (print, TV and radio) the balanced use of QR codes becomes even more important.
Today's small business needs both a real world marketing plan as well as a virtual world (mobile marketing, QR codes, mobile websites, online website) marketing plan. Edge mobile has a solution for you.
QR Codes on a product or corporate brochure: You can engage customers by printing brochures with a QR Code that links visitors to a web page containing product demonstration, video testimonials, FAQ, etc.
QR Codes on press ads: Not everyone is at a desk or in front of a computer when reading a magazine or newspaper. By placing a QR Code on your press ad, readers can link to you no matter where they are.
QR Codes on promotional items: Place a QR Code on giveaways such as T-shirts and coffee mugs and bring them to life.
Used creatively, QR Codes engage prospects and increase response rates by offering a convenient and relevant channel for communication.